Outdoor clothing and gear company The North Face has incited outrage among white people and conservatives with its United Kingdom-based digital course on allyship and racial inclusion, which the company is offering people a 20 percent discount to complete.
The Denver-headquartered company’s course that launched in November starts off by stating that the hour-long session is meant to “help you understand the challenges that people of [color] face when accessing the outdoors” and to offer training and resources for course takers to become better allies.
A recent article in The Sun led to more people hearing about the course – and becoming outraged about it.
The course, which states people should take it with “an open mind, includes statistics like, ”People of [color] are three times more likely than white people to live in an area that is nature deprived,” and “a 2017 study found that just 26.2% of Black people and 25.7% of Asian people spend time in the countryside, compared with 44.2% of white people in England.”
At least one person – an Irish writer – completed the course and found it “genuinely eye opening, very thoughtful and mindful,” as they wrote on X.
However, the online course hasn’t gone over well with many others on the social media platform, where several people, in some cases who identify themselves as conservatives, have blasted The North Face as being a woke company that they now intend to boycott.
One person shared on X that they found the course “completely bonkers.”
