—The Asian Population Continues to be the Fastest Growing Major Race and Ethnic Group in the City, Making Up 14% of the City’s Overall Population—

Viviane Faver 

 The official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, NYC & Company, launched a new centralized and permanent resource for locals and visitors, The Asian Experience in NYC, available at nycgo.com/TheAsianExperience. 

The organization’s mission is to highlight and celebrate the culturally diverse communities throughout the five boroughs, the new content hub includes refreshed and new neighborhood and culture guides, videos, interviews, articles, roundups of Asian-owned businesses, and more, and will be updated on an ongoing basis.

 

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According to the President and CEO at NYC & Company, Fred Dixon, support for the Asian community is crucial. “As the second largest home in the US for the Asian community, we’re pleased to now offer a centralized content hub that provides locals and visitors with resources to explore, celebrate and support the vibrant Asian neighborhoods and communities across the City that are a fundamental piece of New York City’s essence.”

The Asian second-largest NYC features new and recently added content are planning the vibrant Asian communities in the City, including Koreatown, ChinatownSunset Park, and Flushing neighborhood guides and itineraries; a guide to Malaysian culture in New York City; special interviews with  Asian community leaders, including Moonlynn Tsai and Yin Chang (co-founders of Heart of Dinner); and more.

The project also spotlights annual content, including how to Celebrate Lunar New Year—a new video highlighting The Asian Experience in NYC will launch during Lunar New Year 2022—and Asian American and Pacific Islander Heritage Month; as well as various guides to support the City’s Asian community, including Asian-Owned Restaurants, including all-you-can-eat spots Laojie Hotpot, Akino and Picnic Garden, among others, and Asian-Owned Shopslike Pearl River Mart, Imperial Ballroom and more.

The new content hub also includes Support for the Asian Community in NYC and Beyondsince Chinatown and Flushing were among the first neighborhoods impacted by the pandemic. 

This guide shares links to organizations such as Stop Asian Hate, Stop AAPI Hate, Organizations Against Asian Hate, and more to donate and learn about anti-Asian violence and educational resources on ways to stop anti-Asian violence while travelling and in local communities. 

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