In the wake of Israel’s recent airstrikes in southern Gaza, the phrase “All Eyes On Rafah” has taken over social media, with mixed support and criticism from users.

Over the past week, the phrase “All Eyes On Rafah” has dominated social media trending topics. It was spurred on by the news of Israel’s military committing airstrikes on the city of Rafah in the southern Gaza Strip near the Egyptian border, where millions of Palestinians already displaced by Israel’s ongoing conflict with the Hamas militant organization have fled.

An AI-generated image of dozens of tents side by side in a serene desert landscape with structures in the center spelling out the phrase has been circulated more than 40 million times on Instagram alone. Numerous celebrities including comedian Hasan Minhaj have also shared the image through their social media accounts.

The origins of the phrase lie in the comments made by Richard “Rik” Peeperkorn, the head of the World Health Organization’s offices in Gaza and the West Bank region at a news conference as the Israeli Defense Forces began to ramp up its strikes in southern Gaza. Pro-Palestinian groups and activists began to use “All Eyes On Rafah” in their messaging in addition to humanitarian groups such as Oxfam. The AI image might’ve gained such traction because it isn’t “massively dangerous or controversial”, according to social media consultant Matt Navarra in an interview with Sky News.

Source: “All Eyes On Rafah” Image Takes Over Social Media With Urgency, Users Critical & Concerned