The adult son of a deceased hip-hop legend is one of the business co-founders implementing an idea, which blends social justice with capitalizing off the recreational use of a drug that has been decriminalized in a number of U.S. states.
C.J. Wallace (pictured) is the son of the late great Notorious B.I.G. and R&B songstress Faith Evans. Wallace, his stepfather Todd Russaw, and their business partner Willie Mack and the creators of an initiative called Think BIG. The plan these three men have involves using the proceeds from legally sold cannabis products to fund social justice and judicial reform activities.
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“Cannabis was important for my mom, and it was important for my father, so that was enough proof for me to know cannabis is a real tool for creative expression. This is real legacy building for me and my dads. Ultimately I feel like he’d be really proud, especially of how much positivity we are driving to normalize cannabis and finally reverse the stigma around it,” Wallace told Forbes Magazine.
Source: Biggie’s Son CJ Has Started Social Justice-Centered Cannabis Company
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