Estée Lauder announced a partnership with the country’s first-ever National Youth Poet Laureate Amanda Gorman on Thursday (September 2). The 23-year-old signed a three-year partnership with the beauty brand, representing the first integrated deal by Estée Lauder and The Estée Lauder Companies to celebrate the next generation of leaders.
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Gorman will represent Estée Lauder as the first Global Changemaker. She will appear in the company’s brand campaigns debuting in Spring 2020.
“I am so proud to announce my partnership with one of the most iconic beauty brands in the world @esteelauder to bring a new voice to beauty as their first-ever Global Changemaker,” Gordon shared on Instagram. “I will also work with @esteelaudercompanies to inspire change, beginning with founding WRITING CHANGE, a new philanthropic initiative of The Estée Lauder Companies.”
The Estée Lauder Companies will contribute over $3 million to support literacy initiatives through Writing Change. This project is designed to “advance literacy as a pathway to equality, access, and social change.”
Source: Poet Amanda Gorman Signed Historic Deal With Estée Lauder As Newest Brand Ambassador
