Pharell Williams’ partnership with adidas is making waves as the collaborative “Jellyfish” footwear has been named “Shoe of the Year” for the upcoming 2025 Footwear News Achievement Awards (FNAA).
According to Footwear News, the Virginia Adistar Jellyfish by Pharrell Williams has been selected for this year’s coveted award. The awards ceremony will take place in downtown Manhattan, New York City, Dec. 3.
“I dreamed of a shoe that felt alive, something that moved like water, that had its own rhythm, energy and glow,” Williams stated to the media outlet. “The Virginia Adistar Jellyfish started as a really big idea that we kept pushing, shaping, refining until it became real. I wanted it to feel fluid, futuristic and free, not just another shoe but a living design. Seeing people connect with that spirit is the most rewarding part.”
Adidas released the Jellyfish to retail earlier this summer in August with an orange colorway, before releasing a blue one in October in Las Vegas.
Source: Pharrell Williams/Adidas Collaboration Wins 2025 FNAA ‘Shoe Of The Year’
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