*Rihanna’s Savage x Fenty brand is being credited, by many, for hammering the final nail in the coffin of the Victoria’s Secret fashion show.
Last month, L Brands, the parent company of the lingerie retailer, officially canceled the 2019 show. According to USA Today, the company noted in its Q3 earnings report: “Given the decline in performance at Victoria’s Secret, we havesubstantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers.”
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Meanwhile, Kayla Kibbe of insidehook.com writes:
Rihanna’s successful Savage x Fenty brand has quickly gained popularity since its launch in 2018, attracting praise for being, well, everything Victoria’s Secret isn’t. The brand’s core ethos of body, size and racial inclusivity stand in stark contrast to Victoria’s Secret’s long-criticized adherence to ultra-thin models upholding increasingly outdated western beauty ideals.
Source: Rihanna’s Savage x Fenty is Coming for Victoria’s Secret After End of Annual Fashion Show
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