With the NCAA finally allowing student-athletes to cash in on their names, images, and likenesses as of July of this year, Nike is officially staking its claim with the announcement that it’s partnering with its first college athlete: UCLA soccer star Reilyn Turner.
While the terms of the sophomore forward’s deal with Nike have not been disclosed, she was last year’s Pac-12 Freshman of the Year and has blossomed into a premier scorer for the Bruins, racking up 10 goals this season—including a hat trick against Loyola Marymount in September.
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Per a press release provided to The Root, any deals that Nike makes with college student-athletes “will include an element that connects back to their local communities.” As such, Turner and the sports apparel juggernaut will “focus on working with nonprofit partners [in Los Angeles] that help create an active and equitable future for youth” in order to continue to demonstrate how sports have the power to inspire and create change.
Source: UCLA Soccer Star Reilyn Turner Secures the Bag, Becomes Nike’s 1st NCAA Sponsored Athlete
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