*In a move that will certainly resonate across the hip-hop community, yesterday, on the 4th of July, Kendrick Lamar has unleashed what many are calling the final nail in the coffin of his ongoing feud with Drake. With the release of the highly anticipated video for “Not Like Us,” Lamar has seemingly wrapped up their rivalry without the need for a new diss track.
The video for “Not Like Us,” already one of 2024’s songs of the summer, begins with a gripping teaser. Fans are immediately hooked by a snippet of unreleased music, speculated to be from Lamar’s forthcoming album. The scene opens with Lamar knocking on a door, greeted by Tommy the Clown, a dancer who made an appearance at Lamar’s Juneteenth “Pop Out” show in Los Angeles. Tommy asks for a password, setting the stage for the transition into “Not Like Us” as Lamar whispers, “I see dead people,” a reference to The Sixth Sense and a bold statement that Drake has lost the beef so decisively that he is as good as “dead.”
Throughout the video, Lamar uses dense and symbolic imagery to assert his dominance over Drake. One of the most pointed visual digs occurs early in the video, where Lamar savagely beats an owl-shaped piñata—Drake’s OVO Sound logo—accompanied by the cheeky disclaimer, “No OVHoes were harmed in the making of this video.” Another significant moment, as reported by EW, features Lamar standing before a caged barn owl, a direct shot at Drake’s brand.
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