California Sen. Kamala Harris has assumed a central role in Democratic advertising as the presidential campaign enters its final weeks, a sign that party operatives are counting on the first Black woman to appear on a major party’s presidential ticket to fire up young people and Black voters in key swing states.

A set of new advertisements and mailers from BlackPAC, a political action committee that focuses on turning out Black voters in the presidential race and in key Senate races, puts Harris front and center: A television and digital ad uses the speech that Harris delivered at her own presidential campaign kickoff in 2019 as narration. One of the group’s mailers outlines Harris’ biography, noting her education at Howard University and how she was “raised with the values of the civil rights movement.”

 

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And Joe Biden’s presidential campaign is giving Harris, also the first South Asian woman to run on a major party ticket, a far more prominent role in campaign ads than vice presidential candidates have traditionally warranted. Last week, the campaign released a 60-second digital and television ad, titled “We’re Listening,” featuring Harris speaking directly to the camera about police reform and racial justice.

Source: Kamala Harris Takes Center Stage In Democratic Advertising

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