Democratic presidential candidate Kamala Harris is laying off several dozen staff members and transferring others in an effort to salvage her prospects in the Iowa caucuses.

The move, which comes roughly three months before the caucuses formally usher in the Democratic contest, make the California senator the most prominent candidate so far to announce a major campaign restructuring. Harris’ campaign turned to history to make the case that in order to win the leadoff caucuses, candidates sometimes have to overhaul their operations.

“Plenty of winning primary campaigns, like John Kerry’s in 2004 and John McCain’s in 2008, have had to make tough choices on their way to the nomination, and this is no different,” her campaign manager, Juan Rodriguez, wrote in a memo to staff that was shared by the campaign Wednesday.

 

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Politico was the first to report the overhaul.

Harris had already pledged to go all-in on Iowa, joking she was moving there, and earlier Wednesday her campaign touted the 15 days she spent in the state this month as the “October Hustle.” It was more than any of her competitors spent there in October, but she’s still polling behind leading candidates such as Joe Biden and Elizabeth Warren.

The latest changes come a full month after Rodriguez visited Iowa to evaluate the campaign’s organization and on the eve of an important Iowa Democratic fundraiser. On Friday, thousands of party activists, donors and officials — along with more than 150 members of the news media — will be listening closely to Harris’ speech for signs of new energy.

Source: Kamala Harris campaign cuts headquarters staff, moves some to Iowa