“It’s the most immersive land that we’ve ever built,” Bob Chapek, Disney’s chairman of parks, experience and products, told CNN Business in a sit-down interview this week.
With Disneyland’s Galaxy’s Edge looming in the background, Chapek enumerated all the ways in which guests can truly feel like they’ve been swept off to a far, far away trading port on the planet Batuu.
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“You’ve got the food and beverage all in-story,” Chapek said, using a term to describe how the new land wraps guests in the Star Wars storyline. “The ‘cast members’ are in-story. Of course, all the merchandise in the shops. It doesn’t feel like a gift shop. It feels like you’re actually in Batuu. That’s unique.”
That “unique” experience, however, doesn’t come cheap. Disney reportedly spent $1 billion on the sprawling 14-acre land in Disneyland in Anaheim, California. A second Galaxy’s Edge is opening later this summer in Florida’s Disney World.
Source: Disney spared no expense to make Galaxy’s Edge much more than a park
