Two Black Fraternity Brothers Become First Black Menswear Hat Brand in Nordstrom

Meet the two Alpha Phi Alpha Fraternity, Inc. members who made history at Nordstrom with their Black-owned luxury hat collection. Co-founders Tajh Crutch and Archie Clay III broke into the fashion industry in 2016 with their high-end hat line WEAR BRIMS. Modeled around three basic principles: family, faith, and confidence, the Troy […]

Hyundai Launches First Black American Marketing Campaign Using Black Slang ‘OKAY Hyundai’

The Hyundai Motor Company has launched its first Black American marketing campaign, dubbed OKAY Hyundai last week after partnering with a Black-owned marketing agency. Hyundai hired Maryland-based Culture Brands in May in an effort to “be more strategic, targeted and authentic in how we communicate with […]