Genealogy organization Ancestry.com has pulled an ad after critics blasted the company on social media for allegedly making slavery look like a romanticized adventure.
In the 30-second spot titled “Inseparable,” a white man and a Black woman in Civil War period clothing are shown running and then stop to look at one another. With a backdrop of soft music, the man offers the woman what appears to be a ring and says, “Abigail, we can escape to the North. There’s a place we can be together — across the border.”
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Words on screen then advise viewers, “Without you, the story stops here.” A narrator then says, “Uncover the lost chapters of your family history with Ancestry.”
The ad began airing earlier this month in Canada and it is not known if it aired in other places, NBC News reported. Ancestry moved to pull the piece and issued an apology.
Source: Ancestry.com pulls tone-deaf ad that critics say romanticizes slavery
