Snoop Dogg is yet again expanding his business presence into new territory with the reported development of his brand of hot dogs and sausages.

Fans of the “Gin and Juice” rapper can look forward to “Snoops Doggs” after the hip-hop legend applied for federal trademark registration on the term with the U.S. Patent and Trademark Office in December, according to Billboard. The filing was made as a “so-called intent-to-use application,” and he reportedly plans to apply by selling “hot dogs and other types of sausage.”

 

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LEXINGTON, KENTUCKY – NOVEMBER 20: Snoop Dogg of hip-hop supergroup Mt. Westmore performs at Rupp Arena on November 20, 2021 in Lexington, Kentucky. (Photo by Stephen J. Cohen/Getty Images)

The inspiration behind The Dogfather’s foray into the packaged meat world remains unknown, however, he appeared visibly disturbed during a 2016 segment on “Jimmy Kimmel Live,” which may have piqued his initial interest in helping to level up the meat game. After a few incorrect guesses while watching the mystery meats’ creation — guesses that included Cream of Wheat, sheep hair, “boo-boo,” cookie dough, manure, chocolate malt, and beef jerky — he finally landed on hot dogs.

“This is hot dog?! Aw cuz I ain’t never eating a motherf*****g hot dog cuz. Ugh! Every time I see a motherf*****r with a hot dog on his plate at a barbecue, I’m knocking that s**t out his hands. If that’s how they make hot dogs, I don’t want one. I’m good,” he said before hanging his head.

Source: After Being Grossed Out by How They’re Made, Snoop Dogg Reportedly Prepares to Launch Hot Dog Brand ‘Snoop Doggs’