A Target commercial introducing people to The Honey Pot founder Beatrice Dixon is inspiring some while, surprisingly, riling up others.
During Black History Month, the corporation released a spot where Dixon talks about the difficulties of starting her popular feminine care company and how Target stepped up to help her not only get in their stores but also other retailers. At the end of the commercial, Dixon says, “The reason why it’s so important for Honey Pot to do well is so that the next Black girl that comes up with a great idea, she can have a better opportunity. That means a lot to me.”
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The ads, which come in 30-second and 15-second spots played during the Academy Awards and the Super Bowl. And while most people who watched it loved what they saw there are some people, predominately non-Black, who somehow took that last line about the next Black girl getting her shot to mean the line is only for Black people.
Detractors found a reason to try and sabotage Dixon’s company online, taking to consumer review website Trustpilot to give bad reviews. Some of the people partaking in the misguided trashing included men who the product isn’t even promoted to.
“Denoting products as being about/for one particular race is just wrong. I will not purchase any of these products. This should be for all women. What are you telling young girls of any other race?”
“Wish it was inclusive for all children but thanks to your poor choice of words I’ll be spending my money elsewhere. Target this is not okay, Brands should be picking everyone up not just one race ! If you’re not looking to be all-inclusive what’s the point of your brand ?”
The good news is that while there are a number of negative reviews on the site now, the shift has turned to a majority positive ones. Black women noticed that reviews for the products were being tainted by negative comments about the commercial and took to social media to spread the word. Since then, people have been going to Trustpilot, Target’s site and Twitter to counter that foolishness with positive reviews of their experiences with the products and more.
Source: Honey Pot Founder Gets Bad Reviews From White Buyers After Black History Commercial
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