“Smoking blunts was a daily routine, since 13” Biggie once famously rapped. But now his son C.J. is showing the public that marijuana use goes far beyond the typical Party and Bullshit of most rap lyrics.
C.J. Wallace is best known for playing the role of his iconic father in 2009’s Notorious biopic. Now, ten years later, he’s taking another step in memorializing his dad. Wallace tells Esquire about his plans to help his father’s legacy live on through advocacy and de-stigmatizing marijuana use.
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His company, Think BIG, in collaboration with Lowell Herb Co., has released its first cannabis product: a pre-rolled, sun-grown California cannabis that’s been custom blended with Orange Sherbet, Banjo, and Rattlesnake Sour Diesel strains. They’ve named it The Frank White Creative Blend, a nod to Biggie’s “Frank White” alter-ego (inspired by the fictional mafia man in the film King of New York). The limited edition cannabis blend is currently available at LA’s Rose Collective and Sweet Flower for $40, and a portion of the proceeds will benefit California’s Prison Arts Project.
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