Even though angry customers promised to boycott Nike after their newest campaign featuring Colin Kaepernick, sales grew 31% from Sunday to Tuesday, a 17% increase compared to the year.
On September 3rd, Nike’s new “Just Do It” campaign launched, sparking controversy due to it’s support of Kaepernick’s NFL kneeling protests. The ad encourages people to follow their dreams and stand up for what they believe in.
Soon after, people began posting videos on social media burning their Nike shoes and apparel. President Trump also weighed in posting, “What was Nike thinking?” on Twitter. However, Aaron Goldman the Chief Marketing Officer said that Nike has done its research and “knows what will move its product.”
“They are the ones [Nike has] decided will be its future customers, so, if others are getting upset, [Nike has] planned for that, and it doesn’t care,” said Goldman.
Read More: https://atlantablackstar.com/2018/09/10
